DnA Consulting Group
For self-employed individuals and small business owners who want clarity, better protection, and smarter coverage options—not just the lowest price.
Our goal is simple: Make sure there are no surprises when that moment comes.
DnA Consulting Group works with self-employed individuals, small business owners, and growing companies to build health coverage strategies that are not only cost-conscious, but actually work when they’re needed.
We don’t just shop for the lowest price—we help clients understand what they truly have, identify gaps in coverage, and structure plans that provide real protection for their families, employees, and long-term financial stability.
Company owners
DnA Consulting Group is owned and operated by Doug Krull and Alexandra Krull (also known as Alex The Health Agent), bringing a combined 20+ years of experience helping individuals, families, and business owners navigate complex health coverage decisions with clarity and confidence.
Our approach focuses on customization, education, and ongoing support—so you’re not left trying to figure things out on your own when it matters most.
For select business owners, we also provide guidance toward curated alternative strategies that can support broader financial and business goals.
WHAT WE SPECIALIZE IN
Private health coverage options for self-employed individuals
Health solutions for small business owners and their employees
Coverage strategies designed to reduce unnecessary costs
Plan structuring focused on real-world usage—not just premiums
Ongoing support for claims, changes, and coverage clarity
Self-employed individuals paying too much for coverage
Small business owners trying to offer better benefits
Families unsure what their current plan actually covers
Business owners looking for smarter, long-term solutions
WHO THIS IS NOT FOR
Those only looking for the cheapest possible plan
Individuals who do not want guidance or support
Situations where qualification requirements are not met
Once you submit your information, Doug or Alex will contact you to review it and determine if there is a potential match.
If so, we’ll reach out to walk you through your options, answer your questions, and help you make a clear, informed decision.
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Richerd Doe
CEO
Harni Doe
Director
